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Singapore Airlines

Singapore Airlines was bidding farewell to their SilkAir brand

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: WeChat & Premium Tencent Apps

Location:  Guangzhou, Shanghai, Shenzhen, Chengdu, Chongqing, Xiamen

Targeting:

  • OTA data from China Data Bank™

  • International Travelers, attractions research, hotel booking

Success by Numbers

23%

Above benchmark for CTR

4.7%

Highest CTR

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Campaign Screenshot

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