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CELINE

Promote CELINE to in-market travellers and Chinese residents in Australia

Objective: Creating campaign awareness amongst the Chinese audience

CTD Product: Trading Desk | China Data Bank

Channel: UnionPay Smart

Location: Australia

Targeting:

  • Female Chinese tourists and residents residing in Australia, previous engagement of luxury fashion ad units on UnionPay

  • Interest Targeting: Fashion, European and American Fashion, Modern Art & Music 

Success by Numbers

9.4%

Lower in CPM cost

61%

Higher in CTR

Campaign Screenshot

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