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CELINE
Promote CELINE to in-market travellers and Chinese residents in Australia
Objective: Creating campaign awareness amongst the Chinese audience
CTD Product: Trading Desk | China Data Bank
Channel: UnionPay Smart
Location: Australia
Targeting:
Female Chinese tourists and residents residing in Australia, previous engagement of luxury fashion ad units on UnionPay
Interest Targeting: Fashion, European and American Fashion, Modern Art & Music
Success by Numbers
9.4%
Lower in CPM cost
61%
Higher in CTR
Campaign Screenshot
1/1
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