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Bvlgari

Promote Bvlgari to Chinese in-market travellers

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: UnionPay Smart & DOOH

Location:  South Korea, Thailand, Hong Kong, Singapore, United States, United Kingdom, Italy

Targeting:

  • Affluent audiences who had past purchases of the luxury brand segment between ages 25 to 55 for the past 12 months

  • Hyper-targeted DOOH for flight arrivals from China

  • Amplify through full-screen ads in-destination

Success by Numbers

6.90%

Clicks above target

€0.26

HK DOOH Per Passenger & 42% on-target

€0.40

SG DOOH Per Passenger & 38% on-target

Campaign Screenshot

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