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What Drove China’s Lunar New Year Tourism

Writer's picture: AliceAlice

By Christine Mao

Published Feb 6, 2025


China saw significant numbers in both inbound and outbound tourism, with around 14 million total cross-border travelers — up over 6% from the previous year, according to China Trading Desk.


Outbound Travel Takes Off

Beyond domestic travel, Chinese tourists visited over 2,100 cities worldwide this Lunar New Year, marking a 50% increase compared to last year, according to China Trading Desk.

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