By Ethan Stone
Published Nov 21, 2024
In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading Desk, Audyence, and Convoso—are working to pave the way by offering unique, data-driven services that empower businesses to make informed, strategic decisions. Each of these companies brings a specialized approach to the data landscape: China Trading Desk specializes in facilitating data-driven digital marketing in the Chinese market; Audyence focuses on audience insights and targeting to enhance marketing precision; and Convoso provides cutting-edge contact center solutions optimized by real-time call center analytics. This article explores how these innovative companies equip clients with powerful, proprietary data tools rooted in a commitment to transparency and trust, offering insights that drive better business outcomes.
A New Travel Sector Driven by Luxury and Spontaneity
The latest Q3 2024 report from China Trading Desk provides data on Chinese outbound travel, a microcosm of a global industry regaining and, in some ways, exceeding its old footing. The report shows that Chinese travelers have come to prefer longer, luxury-focused vacations but are more likely to book them spontaneously.
A study found that 80.3% of travelers surveyed by China Trading Desk prefer trips between 5 and 15 days, with almost half spending upwards of 25,000 RMB per trip. Of the travelers surveyed, 73% booked their trips within a month of departure, which is a significant change from the rigid planning once emphasized in that market. Customers expect quick, precise, personalized luxury on short notice, and are paying a lot to get it.
Perhaps most striking is Japan’s comeback as the preferred destination for Chinese tourists. It is a more accessible and culturally similar destination than the farther-afield destinations once favored by Chinese travelers. Its accessibility may contribute to the spontaneity.
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