By Zhao Yifan
Published Nov 15, 2023
THAILAND and Japan – two countries that have long been popular destinations for tourists from China – are starting to lose their appeal to Chinese travellers.
That’s according to the findings of a new survey conducted by China Trading Desk.
The September edition of the quarterly travel sentiment survey by the Singapore-based digital marketing firm polled over 10,000 Chinese residents on their upcoming international travel plans.
Thailand – which claimed the top spot as the most popular destination for Chinese tourists in the first three months of 2023 – plummeted to sixth place, with just 10 per cent of respondents selecting it as one of their future destinations.
Japan, which topped the list in the second quarter, slid to eighth place with only 6.7 per cent of respondents planning to travel there.
In contrast, Singapore, Europe, and South Korea are among the countries that have benefited from the change in Chinese tourist sentiment.
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