A year ago this month, we introduced our groundbreaking solution to provide transparency into the behaviours of Chinese travellers. The China Travel Dashboard was designed to deliver unparalleled insights into the evolving attitudes, expectations, and behaviours of outbound travellers from China. Since its launch, the dashboard has exceeded expectations, establishing itself as a comprehensive tool not only for marketers but also for financial planners, supply chain teams, and other key stakeholders.
We are now excited to announce a significant upgrade to this innovative platform through a strategic partnership with a global leader in tax refunds for international shoppers. This collaboration will bring unprecedented insights into the travel behaviours and spending patterns of Chinese outbound travellers, further enriching the comprehensive data already available in the China Travel Dashboard.
Enhanced Insights Through Strategic Partnership
Our new partnership enhances the China Travel Dashboard by introducing detailed data on Chinese travellers who apply for tax refunds across Europe and the Asia-Pacific (APAC) region. This integration will provide users with a deeper understanding of Chinese tourists’ travel and shopping behaviours, particularly in the context of high-value purchases and their spending power abroad.
Enhanced Insights for a Growing Market
Meeting the Needs of a Growing Market
With China projected to produce over 200 million outbound travellers by 2028, businesses need precise data to capture the attention of this lucrative market. Recent surveys have revealed a strong preference among Chinese travellers for destinations such as Japan, Singapore, and Europe, with significant interest in nature activities, local cuisine, and landmarks.
By combining our detailed survey data with new tax refund insights, the China Travel Dashboard will offer an unparalleled view of the Chinese outbound travel market. This enhanced data set complements our detailed quarterly travel sentiment surveys of over 15,000 Chinese travellers, real-time flight information from VariFlight, and credit card spending data from UnionPay. Marketers can leverage this wealth of information to fine-tune their campaigns, optimize product offerings, and ultimately drive better engagement and sales among Chinese tourists.
A Closer Look at the China Travel Dashboard 2.0
The dashboard comprises 4 modules – Travel Sentiment, Arrivals, Spending data from UnionPay & Spending data from GlobalBlue, let us take a closer look at each of these modules in detail:
1. Travel Sentiment: Conducted quarterly by the China Trading Desk, this extensive survey gathers data from over 15,000 participants to gauge the travel sentiments of potential outbound travellers. It covers a wide range of topics, from travel aspirations to booking methods and destination activities. The survey results are updated on the dashboard each quarter, allowing for easy analysis and comparison across different periods.
2. Arrivals: In partnership with VariFlight, this module offers real-time travel statistics, including flight details and daily airport traffic from all airports in China to Hainan and the top 26 countries worldwide, covering over 95% of outbound air travel. The data is refreshed every Monday to ensure accuracy.
3. Spending (UP): This module provides insights into tourist spending habits at their destinations, drawing valuable data from China UnionPay. It focuses on how Chinese travellers spend their money while abroad.
4. Spending (GB): This module focuses on tourist tax refund preferences, offering insights from Global Blue on tax refund submissions by Chinese travellers before they return home. This data is crucial for understanding the spending behaviour of tourists, particularly about high-value purchases.
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