By Benedict Evans
Published Jan 30, 2025
China Trading Desk has said it forecasts around 2.2m to 2.6m people due to travel overseas during this year’s eight day Lunar New Year holiday that started January 28.
Subramania Bhatt, CEO of the Chinese digital marketing research firm, noted this is up as much as 30% from last year’s low base, but still below pre-pandemic levels, when travel peaked around 6.3m.
“Chinese are being more selective about their travel this year. They’re looking for value and experiences rather than seeking out location-specific purchases. We’re not going to see the heyday of Chinese visiting luxury stores and spending big on handbags due to price differentials,” he said.
According to China Trading Desk research, Chinese traveller bookings data show high increase compared to 2024, however showed a drop in recent weekly cancellations since news broke out about the Wang Xing kidnapping case earlier this month.
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