2020 sees several new advertising formats by Bytedance and an integrated marketing service brand.

What is Ocean Engine? In 2019 Byte Dance officially released Ocean Engine - commercial marketing service brand, that integrates all the major app for holistic advertising – Jinri Toutiao, Douyin, Huoshan, Xigua, Dong che di, Faceu, Light-Camera, Pangolin.

In 2020, today's headlines will introduce a variety of highly interactive forms of advertising, through the opening screen and information feeds. This seamless form of presentation will showcase a complete and smooth advertising information, in the role of visual interaction for users to bring unprecedented immersive experience, to help brands achieve "strong exposure" and "deep touch" double effect.