TOURISM NORTHERN TERRITORY
Product : Tourism NT
Devices: PC & Mobile
KPI: CTR
Target Audience:
Aged 18-50
Who have searched about “Australia Travel”, ”Australia Tourism” or related keywords, Holiday travelers, Business travelers, Potential Travelers.
Final Achievement
Banner Ads
CTR 46% higher than planned
Video Ads
CTR 250% higher than planned
QATAR AIRWAYS
Objective: Drive wide exposure and traffic to the website and raise awareness in China
Channel: Display Banner
Device: Desktop
Location: Beijing, Shanghai, Guangzhou, Shenzhen
Target Audience:
Aged 25 or above
Business Class Travel, Airline Travel, Europe
Buying travel, hotel products frequently
Final Result
Clicks
16.2% higher than expected
CPC
15.52% lower than expected
CPM
5.22% lower than expected
AGODA
Objective
Test the marketing effectiveness of programmatic advertising, and boost the App download and sales
Location: Tier 1 & 2 Cities
KPI: APP Downloads, Travel Orders
Channel: Native Ad & Banner Ad
Strategy
Divided the travel audience to 2 different groups
Whitelist audience who viewed the ads. Blacklist the Control ID group (this group cannot view the ads)
Targeting
Whitelist & Control Group, Travel - IOS Device
Final Results
No. of APP Downloads from Whitelist is 4x more than Control ID Group
No. of Travel Orders is 3x more than Control ID Group
ONYX HOSPITALITY
Objective: Drive Hotel Booking
Location: Beijing, Guangzhou, Haikou, Hangzhou, Shanghai, Shenzhen
KPI: Confirmed bookings
Channel: Native Ad & Banner Ad
Targeting
Retargeting
Keyword Retargeting
Interested in holiday travel, luxury travel, luxury brands, luxury lifestyle
Interest in Oversea Travel, Hotels
Final Results
Compared to other DSP, CTD had 6.4x better result
15% better result compared to previous campaign