Chinese outbound travel rebounds strongly in Q2 2024
Chinese outbound travel surged in Q2 2024, with over 1.5 million trips during Golden Week and a broadening demographic of travelers.
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Cherlyn
Jul 32 min read
Better late than never for China's older travellers
As global travel gets back on its feet - new research in China has revealed that things are not what they used to be. Far from it.
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China Trading Desk
Jul 24 min read
Older Travelers Boost Their Participation in Chinese Outbound Travel
China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travellers, finds a broadening market base that shows continue
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Cherlyn
Jun 223 min read
618 festival insights: Brand lessons on Tmall and JD.com
“There was high consumer confidence and a strong appetite for high-end goods. Brands offered exclusive discounts and limited-edition release
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China Trading Desk
Jun 210 min read
Newsletter - June 2024
Our latest newsletter highlights China's whiskey market growth to 5.5 billion yuan, driven by digital sales. On May Day 2024, consumer engag
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Alice
Jun 202 min read
Insight into Luxury Industry: How Digital Marketing Is Transforming the Luxury Industry in 2024
In 2024, the luxury industry is transforming with a 23% rise in online ad spend, reaching 990 million in Q1, driven mainly by beauty and cos
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Cherlyn
Jun 203 min read
The ascent of social commerce this 618
Social commerce platforms challenge Tmall and JD.com with record-breaking sales and engagement this 618 shopping bonanza, creating new oppor
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Alice
Jun 193 min read
Hainan Free Trade Port Tourism Retail White Paper: Insights and Future Directions
Hainan's tourism retail market is thriving, with 2023 duty-free sales hitting RMB 43.76 billion, up 25.4%. Key initiatives like CDF Haikou I
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Cherlyn
Jun 194 min read
Trends from China's 'super long' mid-year shopping festival
This year's Chinese mid-year shopping festival started in early May and will last until late June. The 2024 edition of the 618 shopping fest
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