Name: CTD DSP
Brand: China Trading Desk
Rating: 4.9 (9 reviews)

Alice

Aug 222 min read

Navigating the 2024 Social Media Wave: Key Trends and Consumer Insights for Douyin, Xiaohongshu, and Kuaishou

As we enter 2024, social media marketing on platforms like Douyin, Xiaohongshu, and Kuaishou is rapidly evolving, with significant increases

China Trading Desk

Aug 215 min read

Spirited Profiles: Unveiling the Faces Behind China’s Alcohol Trends in 2024

Navigating the bustling streets of Shanghai, one observes a skyline as varied as the beverages gracing its tables. The year 2024 marks a piv

China Trading Desk

Aug 203 min read

China Travel Dashboard 2.0: Your Ultimate Tool for Understanding Chinese Travelers

A year ago this month, we introduced our groundbreaking solution to provide transparency into the behaviours of Chinese travellers. The Chin

Alice

Aug 193 min read

Unlocking the Purchasing Power of Chinese Women: A Generational Analysis of Consumption Trends

This article explores the unique consumption patterns of Generation X, Y, and Z, highlighting their significant contributions to China's eco

Alice

Aug 152 min read

Luxury Brands and the Power of Gifting: How to Drive Customer Loyalty Through Exclusive Strategies

Discover how luxury brands are driving customer loyalty through exclusive gift marketing strategies. In a market dominated by aspirational c

Alice

Aug 133 min read

Navigating the Digital Ecosystem: How Brands Are Capturing the Attention of 1.2 Billion Users in China

QuestMobile Insight Report highlights the digital engagement of 1.235 billion users across various platforms, with significant time spent on

Alice

Aug 92 min read

Navigating the Complexities: 2024 China's Personal Luxury Goods Market Digital Marketing White Paper

China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend

Alice

Aug 53 min read

2024 Qixi Festival: Key Insights and Marketing Strategies for China’s Gift Economy

In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an

China Trading Desk

Jul 240 min read

Newsletter - July 2024

In the latest newsletter discover outbound travel trends among older travelers and Gen Z women, Tencent's advertising services, and the impa