The growing appeal of China's Gen Z for marketers
READ FULL ARTICLE ON THE CURRENT By Zac Wang Published September 17, 2024 They favor the present over the future, even as they’re...
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Alice
Sep 134 min read
2024 Travel Industry Revival: How Chinese Outbound Tourism is Driving Global Trends and Growth
Highlights a strong tourism recovery in 2024. Inbound and outbound tourism is a key driver, with 141 million tourists recorded in Q1. Travel
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Alice
Sep 93 min read
Trending Now: China's Social Media Highlights #2Sep-8Sep#
This week's trending posts highlight major events across platforms: on Weibo, the Tai'an traffic tragedy and China’s football defeat spark s
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Alice
Sep 33 min read
Is China’s $340B alcohol market stuck in the past?
READ FULL ARTICLE ON JINGDAILY By Avery Booker Published September 03, 2024 As global brands race to capture the mainland China market, a...
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Alice
Sep 22 min read
Trending Now: China's Social Media Highlights #26Aug-1Sep#
This week’s social media buzz features Yu Yuhan’s shocking T.O.P Youth Boys exit and Pi Laoban’s viral apology on Weibo. Douyin highlights i
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China Trading Desk
Aug 280 min read
Newsletter - August 2024
CTD August 2024 China marketing newsletter highlights include our upgraded China Travel Dashboard with deeper insights into traveller spendi
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Alice
Aug 263 min read
Trending Now: China's Social Media Highlights #19Aug-25Aug#
This week’s hot trends spotlight Sun Yang's swimming victory and "Black Myth: Wukong" dominating discussions on Weibo, Douyin, Xiaohongshu,
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Alice
Aug 233 min read
Trending Now: China's Social Media Highlights #12Aug-19Aug#
In this week's trending topics, major platforms in China like Weibo, Douyin, Xiaohongshu, and Zhihu are abuzz with discussions on Olympic su
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China Trading Desk
Aug 223 min read
Unlock the Power of Social Monitoring in China: Introducing Our One-Stop Listening Tool
Navigating China's complex and ever-evolving digital landscape can be daunting for brands aiming to resonate with their target audience. To
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