App of the Month - JD.COM
JD.com, Inc (京东), also known as Jingdong is a Chinese e-commerce company headquartered in Beijing, China. Jd.com is one of the two largest B
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China Trading Desk
Nov 19, 20201 min read
Marketing Ideas - Off the beaten path
Learn more about off beat marketing ideas including live streaming, private traffic, KOL partnerships - from Mead Johnson & Taobao Macau...
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China Trading Desk
Nov 18, 20201 min read
Guide to Mini-Program
Mini-program ecosystem has exploded within WeChat friends’ circle and gradually improved its ecology since 2018. Subsequently; Alipay, Baidu
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China Trading Desk
Nov 18, 20201 min read
Insights Report - 11.11 Result
The world’s largest shopping festival - Singles’Day has been ended in 2020, Chinese e-commerce giant Alibaba records 498.2 billion RMB...
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China Trading Desk
Nov 16, 20201 min read
Miaozhen OOH Monitor 2.0
Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched a new mea
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China Trading Desk
Nov 15, 20201 min read
Insight Report - China Star-rated Hotels
Recently Ministry of Culture and Tourism of China released a statistical report on star-rated hotels. As of Q2 2020, China had 9,923 star-r
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China Trading Desk
Oct 29, 20201 min read
China Programmatic Advertising Overview
China Marketing ecosystem is complicated! That is an understatement - if you follow China marketing you would know
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China Trading Desk
Oct 19, 20200 min read
October Newsletter
Read all about our October Newsletter, covers Primer on Digital Advertising, 11.11 Insights, Marketing tools for China, WeChat Video Channel
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China Trading Desk
Oct 18, 20202 min read
WeChat Video Channel – Short video platform Killer?
WeChat opened "video channel" in January 2020 as beta and officially launched in June. WeChat users now only need to update the WeChat APP t
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