Marketing Ideas - Community Offline Ads
The most popular marketing method in China recently is none other than "Community Marketing". It is "offline community + media". A new ....
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Zhang Jian
Feb 15, 20212 min read
Media Update: 2021 WeChat Roadmap
Tencent held its annual WeChat flagship conference - WeBuild in Guangzhou. Learn more about the insights & 2021 roadmap
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China Trading Desk
Jan 18, 20210 min read
Newsletter - January 2021
January Newsletter covering important insights from China - Douyin, Alimama, Xiaohongshu, McDonald's, Keep App
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Zhang Jian
Jan 18, 20211 min read
App of the month - KEEP
Keep is a mobile fitness app launched in February 2015. Keep provides fitness teaching, running, cycling, dating and fitness diet guidance,
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China Trading Desk
Jan 18, 20211 min read
Insight Report - 2020 Xiaohongshu Mother&Child Industry Report
When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform...
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Zhang Jian
Jan 18, 20212 min read
McDonald's China replaces Mascot with "Happy Sister"
McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular ...
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China Trading Desk
Jan 18, 20212 min read
Insight Report - Airbnb 2021 China Travel
Airbnb and Kantar, a data consulting company, jointly released 2021 China Travel Insights based on a recent survey of 1,000 Chinese ....
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China Trading Desk
Jan 16, 20211 min read
Insight Report - Douyin Data Report
As of August 2020, Douyin has 600 million daily active users, and from December, the average number of daily video searches exceeded 400M...
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China Trading Desk
Jan 16, 20211 min read
Insight Report - Alimama - Spring Festival Marketing Activities
Due to the 2020 pandemic, the Chinese celebrated an extraordinary Spring Festival, and the same festival is fast approaching in 2021...
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