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Alice
Dec 22 min read
Trending Now: China's Social Media Highlights #25Nov-01Dec#
Explore this week’s top social media highlights across China! From the upcoming 2025 National Civil Service Exam results and the retirement
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Cherlyn
Dec 23 min read
China's young, female and educated lead cultural shift on booze
China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove
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China Trading Desk
Nov 280 min read
Newsletter - November 2024
China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6
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Alice
Nov 253 min read
Trending Now: China's Social Media Highlights #18Nov-24Nov#
From thrilling sports moments to viral cultural phenomena, this week's digital landscape in China is buzzing with diverse stories. Weibo cel
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Alice
Nov 213 min read
November's Social Media Buzz: What Dominated Conversations Across China
This month, China's major social platforms—Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu—were alive with thought-provoking discussions. From
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Alice
Nov 213 min read
2024 Double 11 Sales Report: Unpacking China's Evolving Consumer Landscape
The 2024 Double 11 Shopping Festival achieved a record-breaking ¥1.44 trillion in total transaction volume, marking a remarkable increase fr
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Cherlyn
Nov 212 min read
New Business Trends: Three B2B Companies Providing Transparency and Trust Through Proprietary Data
The latest Q3 2024 report from China Trading Desk provides data on Chinese outbound travel, a microcosm of a global industry regaining and,
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Alice
Nov 203 min read
QuestMobile 2024 Insights: The New Middle-Class Driving China’s Future
The report reveals a dynamic demographic of 257 million, with a 4.8% year-on-year growth. Younger consumers aged 25-35 lead technology, fitn
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Alice
Nov 182 min read
Trending Now: China's Social Media Highlights #11Nov-17Nov#
This week’s trending topics across China’s social media platforms reveal a mix of poignant headlines, inspiring achievements, and cultural m
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