March 2025 was a month of high emotions, heated debates, and significant industry shifts across China’s social media landscape. From the hea

“While historic landmarks will always remain core attractions, Shanghai is seeing a diversification in visitor profiles,” said Subramania Bh

This week, China’s social media platforms are buzzing with discussions on the 315 Consumer Rights Day Gala, financial trends, celebrity cont

The 2024 Mayday holiday marked a turning point for China’s post-pandemic outbound travel, with 1.897 million Chinese travelers venturing abr

China’s fragrance market is experiencing rapid growth, with projections estimating it will reach ¥32.876 billion by 2025. The rise of domest

First-time travelers are driving the rebound of Chinese outbound tourism, and this Lunar New Year we saw Chinese travelers seek out cultural

From high-profile political statements to entertainment industry scandals and China’s AI innovations, this week’s top trending topics span a

The Chinese outbound tourism market has evolved significantly, with trends in 2024 highlighting a shift toward slow travel, personalized exp

China’s high-end liquor market is evolving beyond product consumption, driven by social identity and cultural storytelling. Premium liquors