Unlocking the Advertising Power of WeChat Moments: Key User Insights for 2024
WeChat Moments, with a 75% daily user engagement rate, offers a prime platform for brands to connect with Chinese consumers. Moments ads are
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Alice
Nov 43 min read
Trending Now: China's Social Media Highlights #28Oct-03Nov#
Explore the latest trending topics across China’s social media platforms in this week’s highlights! From the Alibaba Math Competition’s rule
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Cherlyn
Nov 44 min read
Alcohol tales: How storytelling is driving China market trends
Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual
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Alice
Nov 32 min read
Targeting Outbound Chinese Travelers with Subramania Bhatt and Mark Shrives
READ FULL ARTICLE ON ShangHaiZhan By Ali & Bryce Published November 3, 2024 Chinese outbound travel is returning, which is great news for...
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Alice
Nov 13 min read
The Evolving Chinese Traveler: China Trading Desk Highlights New Trends Reshaping Global Tourism
READ FULL ARTICLE ON GRIT DAILY By Spencer Hulse Published November 1, 2024 The travel habits of Chinese tourists are changing, and it...
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China Trading Desk
Oct 290 min read
Newsletter - October 2024
October's newsletter highlights emerging trends shaping China's consumer behaviour and travel preferences. Key topics include sports tourism
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Alice
Oct 283 min read
Trending Now: China's Social Media Highlights #21Oct-27Oct#
Across China's major platforms, the week's hot topics span from intense societal debates to celebrity accolades, and high-stakes internation
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Alice
Oct 234 min read
October Trending Post Summary:Across Major Social Media Platforms
The month of October has been packed with significant events and conversations that have captivated millions across China’s major social med
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Alice
Oct 234 min read
2024 QuestMobile Internet Advertising Market Half-Year Report: Key Insights and Trends
The 2024 QuestMobile Internet Advertising Market Half-Year Report reveals a market value of ¥3.514 trillion, with 11.8% growth. Key trends i
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