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Alice
Jul 163 min read
Unlocking the Future of Advertising: The Rise of Programmatic DOOH in China
The digital out-of-home (DOOH) advertising landscape is evolving with programmatic technologies. This white paper by VIOOH and Morketing Res
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Alice
Jul 123 min read
QuestMobile 2024 618 Insight Report: Strategies, Trends, and Consumer Behaviors
The 2024 618 shopping festival in China saw significant shifts in consumer behaviour, with 667 million daily active users and 85.6% e-commer
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Alice
Jul 113 min read
Nepal’s Travel Industry Hopes For Gains As China Pledges to Send More Tourists
The Chinese government has declared 2025 as “Visit Nepal Year in China” — an offering that came during a Nepal-China diplomatic consultation
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Cherlyn
Jul 93 min read
China's Outbound Tourists to Top 200 Million by 2028, Marketing Exec Says
(Yicai) July 9 -- The number of Chinese people travelling overseas is poised to reach 200 million by 2028 as incomes rise and more people lo
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Cherlyn
Jul 83 min read
Chinese outbound travel rebounds strongly in Q2 2024
Chinese outbound travel surged in Q2 2024, with over 1.5 million trips during Golden Week and a broadening demographic of travelers.
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Cherlyn
Jul 32 min read
Better late than never for China's older travellers
As global travel gets back on its feet - new research in China has revealed that things are not what they used to be. Far from it.
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Cherlyn
Jul 33 min read
Who is leading China’s outbound travel boom?
China's outbound tourism sector showed robust signs of recovery in the first half of 2024, buoying global travel retail, hospitality, and lu
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China Trading Desk
Jul 24 min read
Older Travelers Boost Their Participation in Chinese Outbound Travel
China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travellers, finds a broadening market base that shows continue
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Cherlyn
Jun 223 min read
618 festival insights: Brand lessons on Tmall and JD.com
“There was high consumer confidence and a strong appetite for high-end goods. Brands offered exclusive discounts and limited-edition release
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