Discover the latest insights into China's ever-evolving marketing scene. From the OTT revolution to luxury brand eminence on Douyin, the boo

Explore the latest trends shaping China's dynamic marketing landscape in our Oct 2023 newsletter. Unlock summer marketing secrets, delve int

Discover China's evolving marketing landscape in our September 2023 newsletter. Xiaohongshu is redefining consumer behaviour, while the Qixi

Discover key topics illuminating your path to success. Unveil traveller insights with the ground-breaking China Travel Dashboard, next dive

In this newsletter, learn how to engage with Chinese travellers in duty-free shopping and adapt to their evolving preferences. Explore the r

In this newsletter, we cover our recent survey on Chinese outbound travellers, followed by two reports – luxury market and Chinese consumer

In this newsletter, we cover two interesting insights into China’s outbound travel market, followed by China’s consumer market and the 618 s

In this article, we discover valuable insights and trends including the future of homestays, the latest news on China’s outbound tourism mar

In this newsletter, we talk about the comprehensive survey on China’s outbound tourism market, China’s comprehensive booking app user insigh