China’s 2025 Spring Festival, outbound travel +120%, luxury spending abroad 40% (Japan +120%). Douyin leads liquor sales, high-end baijiu 42

The 2025 Spring Festival offers brands a chance to engage Kuaishou’s 282M users. Xiaohongshu drives social commerce with 79% self-pleasure s

China’s gifting culture is evolving with platforms like WeChat's "送礼物" and Ele.me redefining traditions through digital innovation. In 2024,

As 2025 Chinese New Year nears, brands can seize opportunities with Kuaishou’s unique blend of festive content and shopping. CTR-Xinghan dat

China’s market evolves with surging outbound travel (130M travellers by 2024), booming OTT ads (278M devices), and a ¥240B custom gift indus

China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6

October's newsletter highlights emerging trends shaping China's consumer behaviour and travel preferences. Key topics include sports tourism

CTD’s latest China marketing newsletter highlights key 2024 trends, including major platforms like JD.com and Taobao have enhanced data priv

CTD August 2024 China marketing newsletter highlights include our upgraded China Travel Dashboard with deeper insights into traveller spendi