Name: CTD DSP
Brand: China Trading Desk
Rating: 4.9 (9 reviews)

Cherlyn

Apr 103 min read

China’s Outbound Tourism is Changing, Female Travelers Are Leading the Way

A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travelers

Cherlyn

Mar 203 min read

Ambitious, educated, liberated but lonely, lethargic: a deep dive into China’s Gen Z

China’s 280 million Gen Zers are the future of luxury consumption, but who are they, where do they live, and what sets them apart from their

Cherlyn

Mar 133 min read

China’s Gen Z digitises consumption with new tech, shifting preferences

Survey results show China’s youth are ‘digital natives’ quick to adapt to new technologies, altering consumption habits. Experiences, digita

China Trading Desk

Mar 66 min read

Ambitious, Educated, Liberated, Lonely, Lethargic: Meet China’s Cosmopolitan, Childless and Contradictory Zoomers

Dive into the complexities of China's GenZ with China Trading Desk's latest survey, exploring their aspirations, friendships, consumption pa

Cherlyn

Feb 83 min read

AI-powered martech releases and news: Feb. 8

36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.

Cherlyn

Feb 87 min read

‘Ice and snow’ extreme weather brings merriment and misery to Chinese tourists amid Spring Festival travel rush

A record nine billion domestic passenger trips are expected during the 40-day period, running alongside a rebound in international travel.

China Trading Desk

Feb 73 min read

China Trading Desk Launches China Marketing Maestro, World’s First Generative AI Tool Exclusively Focused on Chinese Consumers

Powered by OpenAI, China Marketing Maestro leverages 150+ China-focused research reports plus China Trading Desk’s proprietary surveys of mo

Cherlyn

Jan 223 min read

China’s travellers seen to head overseas more in 2024; S’pore expected to gain

SINGAPORE – China may have surpassed its growth target in 2023, but weaker-than-expected consumer sentiment has raised questions about wheth

China Trading Desk

Jan 173 min read

Chinese Foreign Travel Grew 11X in 2023 But Still Lags 59% Below 2019, Per China Trading Desk Report, Which Predicts 50% Rise in 2024

China’s Gen-Y and Gen-Z grow increasingly fond of South Korea but show less interest in US–where travel remains 90% below 2019 numbers, per