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What Drove China’s Lunar New Year Tourism
China saw significant numbers in both inbound and outbound tourism, with around 14 million total cross-border travelers — up over 6% from th
Alice
Feb 61 min read
7

China Lunar Holiday travel: Forget flights! Here's why Chinese travellers are choosing these epic train and road trips
xStill, between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and re
Alice
Feb 61 min read
11


Chinese Cultural Tours, Road Trips Dominate Lunar Holiday Travel
Still, between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and res
Alice
Feb 51 min read
23

Activating Experience: As Luxury Travel Becomes more Experiental for Chinese HNWIs ...
The travel preferences of Chinese high-net-worth individuals (HNWls) are undergoing a profound transformation. Once dominated by the allure
Alice
Feb 43 min read
19


China’s inbound Lunar New Year travel surges over 200% as visa-free policies pay off
Travel marketing firm China Trading Desk found that inbound bookings by holders of non-Chinese passports for the 2025 holiday had risen 70 p
Alice
Feb 31 min read
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Thailand Sees Drop in Chinese Tourists Amid Safety Fears
Thailand saw a drop in the net booking volume of Chinese tourist arrivals between January 13-20 and one week prior, according to data by the
Alice
Feb 32 min read
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Chinese visitors to Vietnam during Tet holiday increase by 35%
Japan and Malaysia recorded the largest increases in Chinese tourist bookings compared to last year's holiday, with growth rates of 86% and
Cherlyn
Feb 21 min read
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Chinese New Year outbound travel bounces back, but still below 2019 peak
Chinese outbound travel during the 2025 Lunar New Year holiday is forecast to reach 2.2-2.6 million travelers, marking a 30% increase from 2
Cherlyn
Jan 301 min read
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China Trading Desk releases Lunar New Year 2025 travel data
China Trading Desk has said it forecasts around 2.2m to 2.6m people due to travel overseas during this year’s eight day Lunar New Year holid
Cherlyn
Jan 301 min read
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