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Cherlyn
Nov 44 min read
Alcohol tales: How storytelling is driving China market trends
Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual
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Alice
Nov 32 min read
Targeting Outbound Chinese Travelers with Subramania Bhatt and Mark Shrives
Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awa
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Alice
Nov 13 min read
The Evolving Chinese Traveler: China Trading Desk Highlights New Trends Reshaping Global Tourism
The travel habits of Chinese tourists are changing, and it goes well beyond just picking new destinations. Everything from how they plan and
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Alice
Oct 102 min read
Zoomers on the move in China
China Trading Desk’s latest 15,000-person report shows the continued growth in Chinese outbound travel volumes and that Chinese tourists are
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Alice
Oct 22 min read
Chinese outbound travel continues to rise: China Trading Desk
China Trading Desk’s latest 15,000-person report shows the continued growth in Chinese outbound travel volumes and that Chinese tourists are
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Alice
Oct 23 min read
China’s tourists, wary of visa rule changes, make more bookings under the wire
A survey of Chinese tourists revealed most make bookings within a month of departure, reflecting uncertainties over visa rules and safety.
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China Trading Desk
Sep 302 min read
China Trading Desk - Q3 Travel Sentiment
China Trading Desk’s latest 15,000-person report predicts 130 million Chinese will travel abroad this year—a 28% rise over 2023 but still...
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Alice
Sep 293 min read
China’s Outbound Travel Rebound Is Slow-Going — But These Trends Are Worth Watching
Around 128 million Chinese travelers will venture abroad in 2024, according to the latest surveyfrom digital marketing and research firm Chi
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Alice
Sep 274 min read
Uncorking China's $340B Alcohol Market: A Deep Dive into 2024 Beverage Trends
China's alcohol market has long been defined by its deep-rooted traditions, with the potent spirit baijiu playing a central role in cultural
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