top of page
Alice
Aug 19, 20243 min read
Unlocking the Purchasing Power of Chinese Women: A Generational Analysis of Consumption Trends
This article explores the unique consumption patterns of Generation X, Y, and Z, highlighting their significant contributions to China's eco
877
Alice
Aug 15, 20242 min read
Luxury Brands and the Power of Gifting: How to Drive Customer Loyalty Through Exclusive Strategies
Discover how luxury brands are driving customer loyalty through exclusive gift marketing strategies. In a market dominated by aspirational c
852
Alice
Aug 13, 20243 min read
Navigating the Digital Ecosystem: How Brands Are Capturing the Attention of 1.2 Billion Users in China
QuestMobile Insight Report highlights the digital engagement of 1.235 billion users across various platforms, with significant time spent on
58
Alice
Aug 9, 20242 min read
Navigating the Complexities: 2024 China's Personal Luxury Goods Market Digital Marketing White Paper
China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend
94
Alice
Aug 5, 20243 min read
2024 Qixi Festival: Key Insights and Marketing Strategies for China’s Gift Economy
In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an
116
Alice
Jul 19, 20243 min read
2024 Summer Travel Market Forecast: Exploring Emerging Trends and Destinations
With reports from Ctrip and Qunar highlighting emerging trends and destinations. Ctrip's data shows an 80% surge in bookings to Europe and L
163
Alice
Jul 18, 20243 min read
Insights into the 2024 Trends in China’s Cross-Border B2C E-commerce Industry
The "2024 White Paper on Consumption Trends in China's Cross-Border B2C E-commerce Industry" explores the rapid growth of cross-border shopp
75
Alice
Jul 17, 20243 min read
Future Insights: Deloitte’s 2024 Gen Z and Millennial Survey Reveals Key Trends Shaping Tomorrow's Economy
Deloitte's 2024 survey of Gen Z and Millennials reveals key insights into their economic, social, and technological outlooks. These generati
87
Alice
Jul 16, 20243 min read
Unlocking the Future of Advertising: The Rise of Programmatic DOOH in China
The digital out-of-home (DOOH) advertising landscape is evolving with programmatic technologies. This white paper by VIOOH and Morketing Res
98
bottom of page