Alice

Jul 183 min read

Insights into the 2024 Trends in China’s Cross-Border B2C E-commerce Industry

The "2024 White Paper on Consumption Trends in China's Cross-Border B2C E-commerce Industry" explores the rapid growth of cross-border shopp

Alice

Jul 173 min read

Future Insights: Deloitte’s 2024 Gen Z and Millennial Survey Reveals Key Trends Shaping Tomorrow's Economy

Deloitte's 2024 survey of Gen Z and Millennials reveals key insights into their economic, social, and technological outlooks. These generati

Alice

Jul 163 min read

Unlocking the Future of Advertising: The Rise of Programmatic DOOH in China

The digital out-of-home (DOOH) advertising landscape is evolving with programmatic technologies. This white paper by VIOOH and Morketing Res

Alice

Jul 123 min read

QuestMobile 2024 618 Insight Report: Strategies, Trends, and Consumer Behaviors

The 2024 618 shopping festival in China saw significant shifts in consumer behaviour, with 667 million daily active users and 85.6% e-commer

Alice

Jun 202 min read

Insight into Luxury Industry: How Digital Marketing Is Transforming the Luxury Industry in 2024

In 2024, the luxury industry is transforming with a 23% rise in online ad spend, reaching 990 million in Q1, driven mainly by beauty and cos

Alice

Jun 193 min read

Hainan Free Trade Port Tourism Retail White Paper: Insights and Future Directions

Hainan's tourism retail market is thriving, with 2023 duty-free sales hitting RMB 43.76 billion, up 25.4%. Key initiatives like CDF Haikou I

Alice

Jun 133 min read

China and Hong Kong's Luxury Market Forecast: Leading the Global Luxury Landscape by 2030

By 2030, China and Hong Kong are set to lead the global luxury market, driven by sustainable trends and significant wealth transfers boostin

Alice

Jun 123 min read

Unveiling the Dynamics of May Day 2024: A Surge in Travel and Consumption Across China

During China's 2024 May Day holiday, consumer engagement soared, reaching 911 million daily active users. This surge, fueled by online and o

Alice

Jun 43 min read

2024 Whiskey Market in China: Unveiling Trends, Growth, and Opportunities

Explore the latest trends in the Chinese whiskey market. Highlighting a significant growth to 5.5 billion yuan, the report examines the stro