Alice

Sep 183 min read

China’s National Day Golden Week Outbound Travel Trends in 2024: A Rising Passion for Europe and Beyond

China's 2024 National Day Golden Week sees a surge in outbound travel, Europe is a top destination, with Italy, France, and Turkey leading t

Alice

Sep 134 min read

2024 Travel Industry Revival: How Chinese Outbound Tourism is Driving Global Trends and Growth

Highlights a strong tourism recovery in 2024. Inbound and outbound tourism is a key driver, with 141 million tourists recorded in Q1. Travel

Alice

Aug 222 min read

Navigating the 2024 Social Media Wave: Key Trends and Consumer Insights for Douyin, Xiaohongshu, and Kuaishou

As we enter 2024, social media marketing on platforms like Douyin, Xiaohongshu, and Kuaishou is rapidly evolving, with significant increases

Alice

Aug 193 min read

Unlocking the Purchasing Power of Chinese Women: A Generational Analysis of Consumption Trends

This article explores the unique consumption patterns of Generation X, Y, and Z, highlighting their significant contributions to China's eco

Alice

Aug 152 min read

Luxury Brands and the Power of Gifting: How to Drive Customer Loyalty Through Exclusive Strategies

Discover how luxury brands are driving customer loyalty through exclusive gift marketing strategies. In a market dominated by aspirational c

Alice

Aug 133 min read

Navigating the Digital Ecosystem: How Brands Are Capturing the Attention of 1.2 Billion Users in China

QuestMobile Insight Report highlights the digital engagement of 1.235 billion users across various platforms, with significant time spent on

Alice

Aug 92 min read

Navigating the Complexities: 2024 China's Personal Luxury Goods Market Digital Marketing White Paper

China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend

Alice

Aug 53 min read

2024 Qixi Festival: Key Insights and Marketing Strategies for China’s Gift Economy

In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an

Alice

Jul 193 min read

2024 Summer Travel Market Forecast: Exploring Emerging Trends and Destinations

With reports from Ctrip and Qunar highlighting emerging trends and destinations. Ctrip's data shows an 80% surge in bookings to Europe and L