Alice

Nov 203 min read

QuestMobile 2024 Insights: The New Middle-Class Driving China’s Future

The report reveals a dynamic demographic of 257 million, with a 4.8% year-on-year growth. Younger consumers aged 25-35 lead technology, fitn

Alice

Nov 143 min read

Hainan's 2024 Tourism Renaissance: From Cultural Roots to Youth-Driven Adventures

2024 Hainan's tourism has impressive growth with ticket bookings for top attractions soaring by 60% year-over-year. Highlighted a 200% surge

Alice

Nov 123 min read

The Rise of China’s Lip Makeup Market: Set to Hit ¥37.95 Billion by 2028

The Chinese lip makeup market is on a steady growth trajectory, with the market size reaching approximately ¥26.28 billion in 2023 and proje

Alice

Nov 83 min read

2024 Tourism Rebound: The Remarkable Recovery of China's Outbound Travel

China’s outbound tourism surged in 2024, nearing pre-pandemic levels. By Q3, outbound travel reached 82% of 2019 figures, with Asia-Pacific

Alice

Nov 64 min read

Unlocking the Advertising Power of WeChat Moments: Key User Insights for 2024

WeChat Moments, with a 75% daily user engagement rate, offers a prime platform for brands to connect with Chinese consumers. Moments ads are

Alice

Oct 234 min read

October Trending Post Summary:Across Major Social Media Platforms

The month of October has been packed with significant events and conversations that have captivated millions across China’s major social med

Alice

Oct 234 min read

2024 QuestMobile Internet Advertising Market Half-Year Report: Key Insights and Trends

The 2024 QuestMobile Internet Advertising Market Half-Year Report reveals a market value of ¥3.514 trillion, with 11.8% growth. Key trends i

Alice

Oct 164 min read

2025 Chinese New Year Travel Trends Forecast: Ushering in the Year of the Snake

The report highlights the growing preference for family reunions, outbound getaways, and luxurious stays. Ticket sales for Chinese New Year'

Alice

Oct 113 min read

2024 Market Analysis: Sports Consumption Trends Among Chinese Youth

The 2024 sports consumption landscape in China is evolving rapidly, driven by young consumers prioritizing health and active lifestyles. A V