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Alice
Dec 11, 20244 min read
The Rise of “Light Life” on Xiaohongshu: What It Means for China’s Consumer Market in 2024
The 2024 “Light Life” trend on Xiaohongshu celebrates minimalism, sustainability, and personal well-being, influencing 79.13% of its female-
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Alice
Dec 6, 20243 min read
Personalized, Digital, and Cultural: Inside China’s Evolving Gift Market
China’s gift market is evolving, with a 7% CAGR and a custom gift segment worth ¥240 billion leading the way. Younger consumers (35 and unde
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Alice
Dec 5, 20244 min read
China's Digital Market in 2024: Growth Drivers, Emerging Trends, and Future Opportunities
China's mobile internet MAUs hit 1.244 billion in September, with first-tier cities adding 50M users, highlighting urban digital growth. 5G
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Alice
Dec 3, 20244 min read
OTT 2024: Smart TVs, Demographic Shifts, and the Future of Advertising
The QuestMobile 2024 OTT Industry Research Report highlights the rise of smart TVs, with active devices reaching 278 million in September 20
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Alice
Nov 21, 20243 min read
November's Social Media Buzz: What Dominated Conversations Across China
This month, China's major social platforms—Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu—were alive with thought-provoking discussions. From
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Alice
Nov 21, 20243 min read
2024 Double 11 Sales Report: Unpacking China's Evolving Consumer Landscape
The 2024 Double 11 Shopping Festival achieved a record-breaking ¥1.44 trillion in total transaction volume, marking a remarkable increase fr
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Alice
Nov 20, 20243 min read
QuestMobile 2024 Insights: The New Middle-Class Driving China’s Future
The report reveals a dynamic demographic of 257 million, with a 4.8% year-on-year growth. Younger consumers aged 25-35 lead technology, fitn
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Alice
Nov 14, 20243 min read
Hainan's 2024 Tourism Renaissance: From Cultural Roots to Youth-Driven Adventures
2024 Hainan's tourism has impressive growth with ticket bookings for top attractions soaring by 60% year-over-year. Highlighted a 200% surge
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Alice
Nov 12, 20243 min read
The Rise of China’s Lip Makeup Market: Set to Hit ¥37.95 Billion by 2028
The Chinese lip makeup market is on a steady growth trajectory, with the market size reaching approximately ¥26.28 billion in 2023 and proje
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