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Zhang Jian
Dec 20, 20213 min read
Insights Report – 11.11 Celebrities Marketing Report
According to the "2021 Double Eleven Data Report" released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still
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Zhang Jian
Dec 20, 20212 min read
Insights Report - OTT trends and media value
According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased s
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Zhang Jian
Dec 20, 20212 min read
Insights Report – Post-Pandemic Chinese Travellers' Preference
81% intend to travel by air within the next 12 months, 96% of Chinese citizens are either likely to fly in the future. Read this & other ins
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Zhang Jian
Dec 18, 20212 min read
Insights Report - GenZ Consumption
According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is th
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Zhang Jian
Nov 24, 20214 min read
Insight Report – 2021 Marketer’s toolkit
WARC recently released the Chinese report "Marketer’s Toolkit 2021", which combines the current economic and social challenges
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Zhang Jian
Nov 24, 20213 min read
Insight Report - 2021 National Day Tourism
Mafengwo conducted a big data analysis based on the travel enthusiasm of this year's Chinese National Day. The report shows that this year's
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Zhang Jian
Sep 16, 20212 min read
Insights Report - Tik Tok Conversion Analysis
Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compar
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China Trading Desk
Sep 16, 20214 min read
Insights Report - China Internet Development
The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of
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China Trading Desk
Sep 15, 20213 min read
China Regulation - Personal Information Protection Law (PIPL)
This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in
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