Cherlyn

Nov 10, 20225 min read

2022 State of Play & New Strategies – China KOL Marketing

The rapid development of the KOL economy has become the marketing focus for most advertisers. However, marketing will become more difficult

Cherlyn

Oct 20, 20224 min read

2022 China's 163 Million New Middle-Class Insight Report

A new group of people defined as the “new middle class” is emerging along with the development of China’s social economy. We highlighted a

Cherlyn

Oct 18, 20223 min read

China's New Youth Consumer Market in 2022 – “Interest Consumption” Trends

The trend of “interest consumption” has been driven by the new youth groups and post-90s and post-00s are important groups in China’s curren

Cherlyn

Sep 19, 20224 min read

2022 – 2023 China Cross-border Export E-commerce Marketing and Trends

China has ranked first in the global import and export ranking, with a total import and export commodities reaching about 605.1 million US d

Cherlyn

Sep 15, 20223 min read

Overview of China’s Outdoor Advertising Data in 2022

All industries have been hit hard by the epidemic, leading to an overall decline in advertising market spending. This report is an overview

Cherlyn

Sep 14, 20225 min read

2022 China Football Fan Marketing Value Report

The upcoming FIFA World Cup Qatar 2022 is one of the most important marketing opportunities in 2022. With 3.5 billion football fans worldwid

Cherlyn

Sep 12, 20223 min read

China's Social App Overseas Trend – 2022 Edition

With the growing consumption power of the younger generation, social networking as one of the core areas of internet users has triggered the

Cherlyn

Sep 8, 20223 min read

China Internet "Native" Gen Z Insights Report

Born seamlessly into the age of the internet era, Gen Z is deeply influenced by digital information technology, smartphones, mobile videos..

Cherlyn

Jul 15, 20223 min read

New Consumption trends in China – 2022 Mid-year report

As we cross the middle of the year China has been through a sea of changes as it grappled with a serious coronavirus outbreak.