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Cherlyn
Dec 13, 20223 min read
2022 Douyin VS Kuaishou Advertising Trend Insights
Douyin and Kuaishou have excellent performances on Double Eleven sales, the participation rate of Douyin e-commerce increased by 86% YoY, wh
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Cherlyn
Dec 12, 20223 min read
China’s Financial Advertising Trends in 2022
Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. For example, the General Office of the Sta
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Cherlyn
Dec 9, 20223 min read
China’s “Night Economy” Insight Report
The “night economy” refers to all kinds of economic activities that take place between 18:00 on the same day to 6:00 the next day, and this
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Cherlyn
Dec 8, 20223 min read
2022 China 11.11 Insight Report: 900 million e-commerce users
Double Eleven is China's shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effect
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Cherlyn
Dec 6, 20223 min read
2022 China Maternity and Baby Industry Insights
The proportion of newborn second babies in China has increased as a result of China’s recent policy to increase the birth rate, which has in
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China Trading Desk
Nov 16, 20221 min read
The Great Migration – Chinese relocation across the globe
We surveyed over 5,500 individuals and filtered to 250 interviews to understand these potential immigrants' aspirations, worries, preferred
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Cherlyn
Nov 16, 20223 min read
2022 Xiaohongshu Platform Trends
Xiaohongshu platform promotes high-quality content, labels and categorizes content, bloggers and users to provide more accurate content reco
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Cherlyn
Nov 15, 20225 min read
China Consumption Trends and Insights – Basketball
Basketball is one of the sports with the highest participation and a broad user base in China, making basketball the most important market i
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Cherlyn
Nov 11, 20224 min read
2022 China Enterprise Marketing Transformation Roadmap
According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reache
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