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Alice
5 days ago3 min read
December Trends Across China’s Top Social Media Platforms
This December, China's top social platforms showcased various discussions. Weibo spotlighted youth employment and sparked debates over Zhou
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Alice
Dec 134 min read
Unlocking China's Luxury Market in 2024: Key Insights and Consumer Trends
China’s luxury market is set to reach ¥558 billion in 2024, with outbound shopping up 16% year-over-year. Younger consumers prioritize versa
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Alice
Dec 116 min read
2024-2025 Chinese Outbound Travel: Key Trends and Market Forecasts
China’s outbound travel rebounds to 130 million travellers in 2024, nearing 90% of 2019 levels. 73% book trips within a month, driven by Gen
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Alice
Dec 114 min read
The Rise of “Light Life” on Xiaohongshu: What It Means for China’s Consumer Market in 2024
The 2024 “Light Life” trend on Xiaohongshu celebrates minimalism, sustainability, and personal well-being, influencing 79.13% of its female-
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Alice
Dec 63 min read
Personalized, Digital, and Cultural: Inside China’s Evolving Gift Market
China’s gift market is evolving, with a 7% CAGR and a custom gift segment worth ¥240 billion leading the way. Younger consumers (35 and unde
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Alice
Dec 54 min read
China's Digital Market in 2024: Growth Drivers, Emerging Trends, and Future Opportunities
China's mobile internet MAUs hit 1.244 billion in September, with first-tier cities adding 50M users, highlighting urban digital growth. 5G
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Alice
Dec 34 min read
OTT 2024: Smart TVs, Demographic Shifts, and the Future of Advertising
The QuestMobile 2024 OTT Industry Research Report highlights the rise of smart TVs, with active devices reaching 278 million in September 20
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Alice
Nov 213 min read
November's Social Media Buzz: What Dominated Conversations Across China
This month, China's major social platforms—Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu—were alive with thought-provoking discussions. From
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Alice
Nov 213 min read
2024 Double 11 Sales Report: Unpacking China's Evolving Consumer Landscape
The 2024 Double 11 Shopping Festival achieved a record-breaking ¥1.44 trillion in total transaction volume, marking a remarkable increase fr
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