China’s Virtual Digital Human Influencer
With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people
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Zhang Jian
Feb 21, 20222 min read
App of the month – Qzone
one of the earliest social platform which has seen a huge resurgence in recent times, with more than 560 million monthly active users, of wh
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Zhang Jian
Jan 21, 20225 min read
2022 New Consumer Brand Development Trends
According to the "2022 China's New Consumer Brand Development Trend Report" jointly produced by Weiboyi, MMA and Mojing Market Intelligence
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Zhang Jian
Oct 24, 20212 min read
Marketing Ideas - Video In Advertising
Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video...
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Zhang Jian
Oct 24, 20212 min read
Driving High-Quality Traffic Through Zhihu
As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users ..
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Zhang Jian
Oct 18, 20213 min read
11.11 Shopping - Tips For Success
Different from the early days of its inception, with the increasing scale of the Double Eleven Shopping Festival, now it is no longer just a
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Zhang Jian
Sep 16, 20212 min read
App of the month - Jessica’s Secret
Jessica’s Secret – Chinese tourist and shopper app for overseas shopping.
Jessica’s Secret is a price comparison APP for tourism shopping
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Zhang Jian
Sep 16, 20212 min read
Insights Report - Tik Tok Conversion Analysis
Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compar
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Zhang Jian
Aug 22, 20213 min read
Tourism Mini-Program Marketing
Among the many digital tools, the WeChat Mini Program has demonstrated its advantages as a lightweight tool. The WeChat Mini Program is an a
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