China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend

In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an

With reports from Ctrip and Qunar highlighting emerging trends and destinations. Ctrip's data shows an 80% surge in bookings to Europe and L

The "2024 White Paper on Consumption Trends in China's Cross-Border B2C E-commerce Industry" explores the rapid growth of cross-border shopp

Deloitte's 2024 survey of Gen Z and Millennials reveals key insights into their economic, social, and technological outlooks. These generati

The digital out-of-home (DOOH) advertising landscape is evolving with programmatic technologies. This white paper by VIOOH and Morketing Res

The 2024 618 shopping festival in China saw significant shifts in consumer behaviour, with 667 million daily active users and 85.6% e-commer

In 2024, the luxury industry is transforming with a 23% rise in online ad spend, reaching 990 million in Q1, driven mainly by beauty and cos

Hainan's tourism retail market is thriving, with 2023 duty-free sales hitting RMB 43.76 billion, up 25.4%. Key initiatives like CDF Haikou I