WeChat Moments, with a 75% daily user engagement rate, offers a prime platform for brands to connect with Chinese consumers. Moments ads are

The month of October has been packed with significant events and conversations that have captivated millions across China’s major social med

The 2024 QuestMobile Internet Advertising Market Half-Year Report reveals a market value of ¥3.514 trillion, with 11.8% growth. Key trends i

The report highlights the growing preference for family reunions, outbound getaways, and luxurious stays. Ticket sales for Chinese New Year'

The 2024 sports consumption landscape in China is evolving rapidly, driven by young consumers prioritizing health and active lifestyles. A V

China's 2024 National Day Golden Week sees a surge in outbound travel, Europe is a top destination, with Italy, France, and Turkey leading t

Highlights a strong tourism recovery in 2024. Inbound and outbound tourism is a key driver, with 141 million tourists recorded in Q1. Travel

As we enter 2024, social media marketing on platforms like Douyin, Xiaohongshu, and Kuaishou is rapidly evolving, with significant increases

A year ago this month, we introduced our groundbreaking solution to provide transparency into the behaviours of Chinese travellers. The Chin