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Zhang Jian
May 19, 20214 min read
Insights Report - China New Generation Consumer Trends 2021
2020 has presented a new series of challenges to companies all over the world. As domestic demand recovers and evolves through 2021, Chinese
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China Trading Desk
Apr 20, 20213 min read
Search Engines Analysis
In today's digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path...
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Zhang Jian
Apr 20, 20213 min read
Insights report – Mobile advertising industry review & forecast
There is no doubt that 2020 will be the year of breakthroughs and innovations in digital marketing. Facing the impact of the pandemic, China
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Zhang Jian
Apr 20, 20213 min read
Insights report - Marketing value for vertical apps in China
Data from app tracker Analysys Qianfan shows that as of the third quarter of 2020, the number of mobile internet users in China reached 1.03
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China Trading Desk
Apr 20, 20213 min read
Insights report – Invalid traffic report in China in 2020
According to data by Miaozhen, losses due to unusual traffic in China's brand advertising market in 2020 is about 30.5 billion yuan. Invalid
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Zhang Jian
Mar 16, 20212 min read
Insights Report - Getui 2021 Spring Festival travel data report
China government was very cautious and discouraged travel during the long festive holiday; recommended to spend the Spring Festival; enjoy t
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Zhang Jian
Jan 18, 20212 min read
McDonald's China replaces Mascot with "Happy Sister"
McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular ...
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China Trading Desk
Jan 16, 20211 min read
Insight Report - Douyin Data Report
As of August 2020, Douyin has 600 million daily active users, and from December, the average number of daily video searches exceeded 400M...
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China Trading Desk
Jan 16, 20211 min read
Insight Report - Alimama - Spring Festival Marketing Activities
Due to the 2020 pandemic, the Chinese celebrated an extraordinary Spring Festival, and the same festival is fast approaching in 2021...
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