The 2025 Spring Festival saw a surge in outbound travel, driven by an extended holiday and evolving consumer preferences. Long-haul destinat

February was a month of festive celebrations, viral entertainment, and digital transformation across China’s top social media platforms. As

Chinese luxury consumers are increasingly shopping abroad, with 40% of their luxury spending now happening overseas—particularly in Japan, F

In 2024, Douyin has become a pivotal platform for China's liquor industry, especially in promoting premium baijiu. Notably, high-end baijiu

Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi

China’s skincare market, valued at ¥1,605 billion in 2024, is undergoing transformation driven by multi-functional efficiency, tech-driven p

In 2024, Gen Z emerged as a key driver of growth in the global travel retail sector. As this generation of Chinese travellers—aged 18 to 29—

Weibo highlighted aviation tragedies and Fan Zhendong’s withdrawal, stirring empathy. Douyin’s “Dear 2025” trend inspired optimism and pride

China’s consumer landscape is shifting toward purpose-driven consumption, with 47% of consumers prioritizing essential, high-quality, and su