As China’s Gen Z navigates a world of uncertainty, emotional resilience has become the new currency. From self-soothing shopping and micro-communities to soft rebellion at work and emotional detachment from family norms, youth are redefining lifestyle choices not through status—but through self-care. In this emotional economy, brands that offer genuine resonance, like Huawei’s storytelling-led FreeBuds Pro 4 campaign, are emerging as trusted companions, not just product provi

Luxury handbags in China are not just status symbols—they’re cultural markers, emotional companions, and digital conversation starters. From

In 2024, Chinese travellers are returning to Singapore in full force—driven by spontaneity, social media, and a love for lifestyle. Millenni

From beauty and health to smart homes and EVs, brands are adapting to a refined, tech-savvy, and values-driven female consumer base. As youn

March 2025 was a month of high emotions, heated debates, and significant industry shifts across China’s social media landscape. From the hea

The 2024 Mayday holiday marked a turning point for China’s post-pandemic outbound travel, with 1.897 million Chinese travelers venturing abr

China’s fragrance market is experiencing rapid growth, with projections estimating it will reach ¥32.876 billion by 2025. The rise of domest

The Chinese outbound tourism market has evolved significantly, with trends in 2024 highlighting a shift toward slow travel, personalized exp

China’s high-end liquor market is evolving beyond product consumption, driven by social identity and cultural storytelling. Premium liquors