The TikTok ban in the US is creating unexpected opportunities for RedNote, the Chinese social platform also known as Xiao Hong Shu or Little

The 2025 Spring Festival offers brands a chance to engage Kuaishou’s 282M users. Xiaohongshu drives social commerce with 79% self-pleasure s

From celebrity news to political developments and economic milestones, this week’s social media buzz in China spans a wide array of topics.

First-time Chinese travellers - mostly young females - are not holding back and are ready to embark on budget-friendly trips to destinations

In 2024, Gen Z emerged as a key driver of growth in the global travel retail sector. As this generation of Chinese travellers—aged 18 to 29—

Weibo highlighted aviation tragedies and Fan Zhendong’s withdrawal, stirring empathy. Douyin’s “Dear 2025” trend inspired optimism and pride

China’s consumer landscape is shifting toward purpose-driven consumption, with 47% of consumers prioritizing essential, high-quality, and su

Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends

From celebrity controversies to natural disasters, this week's trending topics on China's social platforms capture many emotions and discuss