Alice

10 hours ago2 min read

Trending Now: China's Social Media Highlights #16Dec-22Dec#

From food safety concerns and policy updates to cultural celebrations and lifestyle trends, this week’s top stories offer a snapshot of what

Alice

3 days ago0 min read

Newsletter - December 2024

China’s market evolves with surging outbound travel (130M travellers by 2024), booming OTT ads (278M devices), and a ¥240B custom gift indus

Alice

5 days ago3 min read

December Trends Across China’s Top Social Media Platforms

This December, China's top social platforms showcased various discussions. Weibo spotlighted youth employment and sparked debates over Zhou

Alice

Dec 162 min read

Trending Now: China's Social Media Highlights #09Dec-15Dec#

From breaking news and inspiring human stories on Weibo to economic strategies and tech innovations trending on Douyin, this week’s highligh

Alice

Dec 134 min read

Unlocking China's Luxury Market in 2024: Key Insights and Consumer Trends

China’s luxury market is set to reach ¥558 billion in 2024, with outbound shopping up 16% year-over-year. Younger consumers prioritize versa

Alice

Dec 122 min read

Educated Young Chinese Turn to Tour Guiding as Job Market Wavers

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hop

Alice

Dec 116 min read

2024-2025 Chinese Outbound Travel: Key Trends and Market Forecasts

China’s outbound travel rebounds to 130 million travellers in 2024, nearing 90% of 2019 levels. 73% book trips within a month, driven by Gen

Alice

Dec 114 min read

The Rise of “Light Life” on Xiaohongshu: What It Means for China’s Consumer Market in 2024

The 2024 “Light Life” trend on Xiaohongshu celebrates minimalism, sustainability, and personal well-being, influencing 79.13% of its female-

Alice

Dec 113 min read

Travel sentiment survey highlights rising demand for premium, extended travel among Chinese

Chinese tourists are increasingly seeking extended, more premium travel experiences, with Japan emerging as the most favoured destination.